'I love bright colours. This dress is like an extension of my personality!' Watch the Ascot ladies talking about why they chose their bold, colourful outfits

  • Today marks the fourth day of the prestigious races 
  • Yesterday saw women flock to the racecourse in their best for 'Ladies day'
  • Attendees went bold and beautiful with their looks in a variety of colours 
  • Dove Invisible Dry deodorant allows women to wear 100 colours without leaving white marks  

From stunning yellow, to cool blue, delightful dresses in a rainbow of hues were the order of service as Ladies Day got underway at Ascot.

The fun day out is a perfect chance for race-goers to show off their sartorial style, with many of the women descending on the world-famous racetrack choosing to go bold and beautiful in a myriad of daring shades. 

And disregarding the more conservative shades of black and grey, some attendees even opted to give their outfit an extra lift with prints and fun patterns.

Pretty in pink: This race-goer looked great in her bright orange heels and pink skirt

Pretty in pink: This race-goer looked great in her bright orange heels and pink skirt

Many glamourous ladies chose to match their dress and hats in the same bold shade for added impact
Many glamourous ladies chose to match their dress and hats in the same bold shade for added impact

Many glamourous ladies chose to match their dress and hats in the same bold shade for added impact 

Ravishing red: This attendee cleverly matched the red rose on her hat to her red top 

Ravishing red: This attendee cleverly matched the red rose on her hat to her red top 

With the sun shining and temperatures already hitting around 21 degrees at the Berkshire racecourse it truly was the perfect weather for guests to show off their summer style. 

Pretty florals were also a popular choice with many a guest rocking a rose print on their dress. 

This year at Ascot, Dove is celebrating the fact that it is enabling women to embrace wearing bright colours. 

Brand manager Tom Stone said: "We're delighted that through Invisible Dry we are allowing women to wear such a multitude of beautiful, fashionable, colourful dresses. The deodorant leaves absolutely no white marks on 100 different colours!"

Today marks the third day of racing which sees some 300,000 visitors descend on the track over the course of five days. 

These two friends coordinated, with the lady on the left matching her jacket to her friends blue dress 

Fun florals: This group of friends stopped for a quick picnic with two of the group in flower print dresses 

Fun florals: This group of friends stopped for a quick picnic with two of the group in flower print dresses 

Racing in red: This group of fabulous ladies decided that red would be the colour of the day with each of the group including something red in their outfit

Racing in red: This group of fabulous ladies decided that red would be the colour of the day with each of the group including something red in their outfit

What a hat!: This lady on the left made sure that she stood out wearing an over-sized headpiece with large flowers on it

What a hat!: This lady on the left made sure that she stood out wearing an over-sized headpiece with large flowers on it

Traditionally ‘Ladies Day’ is a special occasion where women are encouraged to attend the races, the prestigious Gold Cup is also raced making it the most popular day to attend.

Of course, whilst many guests are keen to express themselves through their fashion choices those visiting the Royal enclosure must be sure to stick by the rules. 

Women must wear a hat or a "headpiece'' which has a diameter of four inches or more and off-the-shoulder and halter neck dresses, dresses with a strap of less than one inch and fascinators are all banned.

Tense times: This lady stood out from the crowd in her bright red dress as she watched the race with interest

Tense times: This lady stood out from the crowd in her bright red dress as she watched the race with interest

Rocking roses: This lady's dress featured an unusual pattern and matched impeccably with her red headpiece

Rocking roses: This lady's dress featured an unusual pattern and matched impeccably with her red headpiece

Midriffs must be covered up and trouser suits should be full length and of matching material and colour.

The first two days of Ascot have seen many a famous face enjoy a day out at the races, similarly following the colourful trend.

Even Queen Elizabeth was seen wearing a bright blue coat with a matching hat.  

Outrageous orange: This race-goer already looked to be having a great day in her bright orange coloured dress 

Outrageous orange: This race-goer already looked to be having a great day in her bright orange coloured dress 

Making a statement: This woman wore an orange dress with slight black detailing - although it didn't detract from her colourful look! 

Making a statement: This woman wore an orange dress with slight black detailing - although it didn't detract from her colourful look! 

Fabulous friends: This group of ladies wore a variety of different colours and patterns with two of the group opting for florals 

Fabulous friends: This group of ladies wore a variety of different colours and patterns with two of the group opting for florals